days. >> reporter: like a growing number of men, zach bruno is paying more attenion to the skin and gro ring products he buys.in >> i came from being younger, out of school, not really caring about that sort of thing, and as i became more of an adult, with a real job and my own apartment, i felt like okay, i need to take care of myself a little better, inside and outside. >> reporter: so, he recently bought a subscription to a service called birchbox. once a month, he receives a box of samples of grooming and lifestyle products tailored to his needs. >> i've only gotten two xes so far, and they range from skincare, haircare, i got a tie, which i thought was pretty cool. and the one kind of tie i don't have. >> reporter: if he likes the selections, he can buy more at the birchbox bsite. most of birchbox customers arebo still wen, llt katia beauchamp says sales of men's products are growing more quickly. >> but en you are able to show them how this is valuable howre this is something that is actually addressing their needs and explain to them, you are looking for this. this is what this product delivers. it actually helps them.